Anchor Blue Inc. (formerly Miller's Outpost) was an Ontario, California-based clothing retailer which had over 100 stores in the western United States. It generally sold its own Anchor Blue brand name of youth-oriented denim, graphic T-shirts and casual clothing. Sometimes the company was referred to as the Anchor Blue Inc., but their retail clothing chain of stores was labeled as Anchor Blue. The Anchor Blue and Miller's Outpost brands were acquired by Perry Ellis International in 2011.
Video Anchor Blue Clothing Company
Early history
The origins of Anchor Blue Clothing Company date to 1948 when brothers Dave and Lou Miller founded Miller's Surplus store (originally Ontario War Surplus). The Ontario, California-based surplus store sold both military surplus and clothing during its early days. The shop gained popularity among local youth as being one of the few places in the area that sold Levi's jeans. The Miller brothers decided to pursue separate ventures and as a result the business folded in the early 1970s.
Dave Miller founded his own clothing retail store named Miller's Outpost in 1972. The business debuted in Ontario and Pomona specializing in clothing catered to young adults. Soon thereafter the business took off, spawning 210 stores in the region by the turn of the decade. Miller sold his company shortly after reaching the centennial milestone to Amcena Corporation. The new owner continued the store's growth trend, expanding to over 300 storefronts across California, Arizona, Nevada, New Mexico, Texas and other states by the end of the 1980s.
Maps Anchor Blue Clothing Company
Later years
In the late '90s, the company changed its name to Anchor Blue because they had marketed, distributed, and sold their own line of jeans (for both men and women) and other clothing and accessories in their stores but wanted the chain's name to reflect their own name brand. Up until that time, Miller's Outpost (and subsequently Anchor Blue Clothing Company) were also selling brand names from some of their competitors in the apparel industry. Levi's, Menace, Mecca, and other name brands were also sold but later dropped when Anchor Blue decided to exclusively sell its own Anchor Blue fashion line. During the years that it was known as Miller's Outpost, the retail chain marketed and sold their own urbanwear line, Steel Wing, and their own activewear line. Those two lines have been discontinued.
Most of the Anchor Blue stores were located in enclosed shopping centers.
The company was owned by an affiliate of Sun Capital Partners, a Florida-based investment firm.
Bankruptcy
Anchor Blue went through Chapter 11 bankruptcy in June 2009. During this process they closed over 50 stores, including all their stores in Florida and Georgia. They also sold their sister brand, Levi/Dockers Outlet by Most to Levi's Inc. In August 2010, the company opened its online site for customers to make purchases, after a more than 3-year delay due to poor sales performance.
As of January 5, 2011, Anchor Blue ceased corporate operations.
Since then, Anchor Blue have advertised their "Going Out of Business" sales. They've tried to sell their products, including store fixtures with discounts up to 70%. On February 17, 2011, Anchor Blue officially closed all stores due to economic struggles.
Notes
References
- Umlauf-Garneau, Elyse (May 2006). "Attitude Check: Anchor Blue sells the West Coast look at prices less-affluent teens can afford". Shopping Centers Today. Archived from the original on 2006-08-25. Retrieved 2006-10-09.
- Young, Kristin (April 11, 2002). "Luring Teens with Anchor Blue". Women's Wear Daily. Retrieved 2006-10-11.
- Cuneo, Alice Z. (May 7, 2001). "Private-label line anchors Miller's Outpost relaunch; Retailer expands teen jeans' reach to close the Gap". Advertising Age. Retrieved 2006-10-11.
External links
- Anchor Blue website
- Anchor Blue Fragrance website
Source of article : Wikipedia
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