Pacific Blue Cross is a not-for-profit health insurance provider headquartered in Burnaby, British Columbia.
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History
Affiliated with the Canadian Association of Blue Cross Plans, Pacific Blue Cross dates back to the 1940s, when its predecessor organizations - the Medical Services Association (MSA) and CU&C (Credit Union & Cooperative) Health Services Society - were founded. Both companies grew steadily and successfully dealt with major challenges, including the introduction of Medicare and the merger that brought the two former competitors together as Pacific Blue Cross in 1997.
Now Pacific Blue Cross, with its subsidiary Work and Wellness, formerly branded "BC Life" (British Columbia Life & Casualty Company), provides health, dental, life, disability, travel and other health insurance products to approximately 1.5 million British Columbians enrolled in group and individual plans. In 2015, Pacific Blue Cross was named the 15th Most Loved Brand in British Columbia by BC Business.. In 2016, Pacific Blue Cross was named one of BC's Top Employers. In 2017, Pacific Blue Cross had its first fall out with their unionized staff under CUPE1816 and subsequently locked out staff May 2017. The company-wide lock out extended until November 2017 when the union and company finalized an agreement. The CEO at the time was relinquished of his plans to abolish the union and was influenced to leave the company in December 2017. At the overdue Annual General Meeting in December 2017, half of the Board of Directors were out voted for the re-electio and subsequently half of the Board of Directors were replaced by new nominated executives. John Crawford was appointed interim CEO following the departure of Jan K. Grude and has been carrying the duties until a new CEO is appointed.
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Community Initiatives
The Pacific Blue Cross health foundation supports organizations throughout British Columbia that help improve health outcomes. Notable initiatives of Pacific Blue Cross include Text-Blue-Wish in support of the Children's Wish Foundation of Canada and Share the Care which celebrated their 75th anniversary by donating $75,000.
References
External links
- Pacific Blue Cross website
Source of article : Wikipedia
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