Plenti is a rewards program that was created by American Express. Plenti enables users to earn points at one retailer and use them at another retailer enrolled in the program. Participating retailers are BI-LO, ExxonMobil, Harveys Supermarkets, Rite Aid, and Winn-Dixie. It is based on the German-based Payback loyalty card, which American Express has owned since 2011, and has expanded to Poland, Italy, and Mexico.
Video Plenti
History
Plenti was launched on May 4, 2015. It allows shoppers to earn rewards through a variety of purchases. Unlike other loyalty programs such as supermarket loyalty programs, Plenti is not tied to a single company or credit card issuer. Users can join for free and do not have to be American Express members.
It is part of American Express' push to broaden its reach of customers, following the loss of its exclusive deal with Costco earlier that year, and also following news that JetBlue was reportedly ending its relationship with AmEx later in 2015.
At the end of 2017, Direct Energy, Hulu, Nationwide, Enterprise, Alamo and Expedia exited the program. On January 31, 2018, Macy's and Chili's announced that they were also ending its participation in Plenti.
An online marketplace, where users could earn Plenti points, through online retailers such as Walmart, Sam's Club, Target, Home Depot, Lowe's, and Under Armour, was available from May 2015 through March 15, 2018. A member would log into the Marketplace and then be directed to the desired retailers website, thereby earning points for their account. At least 1 point per dollar spent was earned.
On April 16, 2018, Plenti confirmed that the program will be ending effective July 10, 2018 and suspended new account sign-ups effective immediately.
Maps Plenti
Participating retailers
Plenti's participating retailers:
- ExxonMobil
- Exxon
- Mobil
- Rite Aid
- Southeastern Grocers
- BI-LO
- Harveys Supermarkets
- Winn-Dixie
Mergers and acquisitions affected partners
Upon the announcement that rival drugstore chain Walgreens would acquire Rite Aid, Walgreens said that there would be no immediate changes to Rite Aid's current loyalty program Wellness+, but it is not known if Walgreens' existing Balance Rewards will also be integrated into Plenti.
Following AT&T's finalization of its purchase of DirecTV two months after the launch of Plenti, DirecTV became a Plenti partner through its ownership by AT&T, but only through the bundling of DirecTV and AT&T's existing services; DirecTV as a standalone service isn't a Plenti partner. However, as of November 1, 2017, AT&T is no longer a Plenti partner.
References
External links
- Official website
Source of article : Wikipedia
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